Keith Barnes
Founder & Creative Director
Keith has been working in the beverage alcohol space for over 25
years. With the inception of Motive in 2001, he has spent the last 18
years working exclusively with spirits, wine and beer producers,
marketers and retailers. He specializes in branding, in-store
marketing, packaging, display and promotion ideation and has had the
good fortune to work with some of the most celebrated and recognized
alcohol brands in the world. He has also developed and produced
award-winning and internationally recognized distilled spirits in the
craft distilling sector. Keith started his career in brand advertising
but quickly recognized that the strategic and brand-centric approach
employed in that discipline could be applied with great success to
branded marketing and building the consumer franchise in the retail
space. The pursuit of this process was the genesis of Motive.